Archive for the ‘Advertising’ Category
Is It Advertising Or Adverteasing?
- Author: admin
- Filed under: Advertising
Dec 11,2010
Knight Pierce Hirst asked:
Whatever happened to truth in advertising? I live in Los Angeles, where what you see isn’t necessarily what you get. Face lifts, ****** implants, liposuction – we’re walking billboards for plastic surgery.
I often walk past an apartment complex named Ocean Heaven. It sounds heavenly, but it’s three blocks from the ocean.
Downtown there’s a sign on a new condo complex that says “Living above LA”. I’m not sure if that means it’s high living or just above the smog level.
Two stores on the same block have sale signs. One sale is described as huge and the other as colossal. I don’t know which is bigger. A blow-out sale sounds bigger – unless it’s a fire sale.
Some signs claim they have the lowest prices, they’re never undersold or they’re liquidating. Unless we’re careful, we’re being sold a bill of goods. We need a sale on glasses so we can read the small print.
Large print on restaurants claim the world’s best hot dog, ice cream or scone. I’ve tried them and I think those making the claims need to see more of the world. A bakery in Anchorage boasted the world’s best scone. It was so bad, the baker must think the world’s flat.
In catalog ads what isn’t said is more important than what is said. If it doesn’t say 14k gold, it isn’t. If it doesn’t say actual size, it isn’t. Instead of giving a friend a gold bracelet for her birthday, I gave her gold-filled dental floss.
If we don’t grow hair overnight, speak a foreign language in a week or get rich in thirty days, satisfaction is 100% guaranteed. Unfortunately, the majority of us don’t ask for refunds unless we’ve spent more than twenty dollars. This guarantees satisfaction to those selling 21st century snake oil for $19.99.
Then there are the fees for handling and shipping. Am I the only one who thinks these fees are too high? If there really was truth in advertising, these fees would be for shipping and mishandling.
Advertisers can play tricks with words and make our money disappear, but we believe what we want to believe. Common sense tells us that pills won’t magically make us lose weight, but we buy them anyway. It’s easier to take pills than to change our lifestyle. It’s easier to pull the wool over our eyes than to pull on last year’s bathing suit.
party favors
Whatever happened to truth in advertising? I live in Los Angeles, where what you see isn’t necessarily what you get. Face lifts, ****** implants, liposuction – we’re walking billboards for plastic surgery.
I often walk past an apartment complex named Ocean Heaven. It sounds heavenly, but it’s three blocks from the ocean.
Downtown there’s a sign on a new condo complex that says “Living above LA”. I’m not sure if that means it’s high living or just above the smog level.
Two stores on the same block have sale signs. One sale is described as huge and the other as colossal. I don’t know which is bigger. A blow-out sale sounds bigger – unless it’s a fire sale.
Some signs claim they have the lowest prices, they’re never undersold or they’re liquidating. Unless we’re careful, we’re being sold a bill of goods. We need a sale on glasses so we can read the small print.
Large print on restaurants claim the world’s best hot dog, ice cream or scone. I’ve tried them and I think those making the claims need to see more of the world. A bakery in Anchorage boasted the world’s best scone. It was so bad, the baker must think the world’s flat.
In catalog ads what isn’t said is more important than what is said. If it doesn’t say 14k gold, it isn’t. If it doesn’t say actual size, it isn’t. Instead of giving a friend a gold bracelet for her birthday, I gave her gold-filled dental floss.
If we don’t grow hair overnight, speak a foreign language in a week or get rich in thirty days, satisfaction is 100% guaranteed. Unfortunately, the majority of us don’t ask for refunds unless we’ve spent more than twenty dollars. This guarantees satisfaction to those selling 21st century snake oil for $19.99.
Then there are the fees for handling and shipping. Am I the only one who thinks these fees are too high? If there really was truth in advertising, these fees would be for shipping and mishandling.
Advertisers can play tricks with words and make our money disappear, but we believe what we want to believe. Common sense tells us that pills won’t magically make us lose weight, but we buy them anyway. It’s easier to take pills than to change our lifestyle. It’s easier to pull the wool over our eyes than to pull on last year’s bathing suit.
party favors
The Breakfast Club Movie Review
- Author: admin
- Filed under: Advertising
Feb 17,2010
Britt Gillette asked:
One of the defining movies of the 80’s decade, The Breakfast Club remains an entertaining film which evokes nostalgia among many viewers. Inevitably, any foray into the cinema blockbusters of the 1980s will evoke a number of titles, such as Back To The Future, Beverly Hills Cop, or The Goonies. The Breakfast Club is certainly one of those films, and it’s almost universally cited as one of the preeminent films from the era. If you enjoy relationship films, it’s easy to see why, because The Breakfast Club is a movie built solely on the strength of its characters and the conflict surrounding them.
Shermer High School principal Richard Vernon (Paul Gleason) oversees the Saturday morning detention of five high school students from differing backgrounds. Confining them to the library, he fails to relate to them as individuals with a future or a purpose. Making up the cast of misfit characters are Andy Clark (Emilio Estevez), Brian Ralph Johnson (Anthony Michael Hall), John Bender (Judd Nelson), Claire Standish (Molly Ringwold), and Allison Reynolds (Ally Sheedy). Forced to spend their Saturday together, the five students strike up a conversation (with the exception of the muted Allison). For the most part, their conversation consists of picking on each other and making jokes at each other’s expense.
Continually butting heads with Principal Vernon, the teens help pass the time by uniting against Vernon and by engaging in conversation with the infinitely wise janitor, Carl (John Kapelos). Eventually, each student (including Allison, who eventually opens up) comes to understand the plight of the other. The pretty princess Claire doesn’t have a perfect life. Neither does the popular wrestling champ Andy. Brian and Allison have their own problems just like anyone else, and John puts up a front to look tougher and more hardened than he really is. In the end, the five develop a lifelong bond – with Claire and John igniting a budding relationship.
Sporting a smash hit soundtrack headlined by Simple Minds’ “Don’t You (Forget About Me),” The Breakfast Club attained instant cult classic status. The ‘brat pack’ came to define a generation and made its mark in Hollywood. A light-hearted comedy, blended together with a series of relationships between different people, The Breakfast Club’s true strength lies with the ability of its audience to relate to the issues at hand. The characters recount stories from their lives that in one way or another are easily relatable to most every American who attended high school.
It’s this universal familiarity with the themes depicted by The Breakfast Club that make it a classic adored by millions. Despite the longings of teenagers throughout time to forge unique identities and set themselves aside as revolutionary, in the end, most high schools sport the same cast of characters, and those various roles have remained unchanged for most of the last several decades. As one of the most memorable films of the 80’s decade, The Breakfast Club is a definite must-see movie.
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One of the defining movies of the 80’s decade, The Breakfast Club remains an entertaining film which evokes nostalgia among many viewers. Inevitably, any foray into the cinema blockbusters of the 1980s will evoke a number of titles, such as Back To The Future, Beverly Hills Cop, or The Goonies. The Breakfast Club is certainly one of those films, and it’s almost universally cited as one of the preeminent films from the era. If you enjoy relationship films, it’s easy to see why, because The Breakfast Club is a movie built solely on the strength of its characters and the conflict surrounding them.
Shermer High School principal Richard Vernon (Paul Gleason) oversees the Saturday morning detention of five high school students from differing backgrounds. Confining them to the library, he fails to relate to them as individuals with a future or a purpose. Making up the cast of misfit characters are Andy Clark (Emilio Estevez), Brian Ralph Johnson (Anthony Michael Hall), John Bender (Judd Nelson), Claire Standish (Molly Ringwold), and Allison Reynolds (Ally Sheedy). Forced to spend their Saturday together, the five students strike up a conversation (with the exception of the muted Allison). For the most part, their conversation consists of picking on each other and making jokes at each other’s expense.
Continually butting heads with Principal Vernon, the teens help pass the time by uniting against Vernon and by engaging in conversation with the infinitely wise janitor, Carl (John Kapelos). Eventually, each student (including Allison, who eventually opens up) comes to understand the plight of the other. The pretty princess Claire doesn’t have a perfect life. Neither does the popular wrestling champ Andy. Brian and Allison have their own problems just like anyone else, and John puts up a front to look tougher and more hardened than he really is. In the end, the five develop a lifelong bond – with Claire and John igniting a budding relationship.
Sporting a smash hit soundtrack headlined by Simple Minds’ “Don’t You (Forget About Me),” The Breakfast Club attained instant cult classic status. The ‘brat pack’ came to define a generation and made its mark in Hollywood. A light-hearted comedy, blended together with a series of relationships between different people, The Breakfast Club’s true strength lies with the ability of its audience to relate to the issues at hand. The characters recount stories from their lives that in one way or another are easily relatable to most every American who attended high school.
It’s this universal familiarity with the themes depicted by The Breakfast Club that make it a classic adored by millions. Despite the longings of teenagers throughout time to forge unique identities and set themselves aside as revolutionary, in the end, most high schools sport the same cast of characters, and those various roles have remained unchanged for most of the last several decades. As one of the most memorable films of the 80’s decade, The Breakfast Club is a definite must-see movie.
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